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The concept of environmental marketing of agricultural enterprise

Author(s) Gumeniuk A., , ,
Category Economics
year 2014 issue Випуск №85. Частина 2
pages 193-196 index UDK 631.147.001.11:631.1.027
DOI
Abstract Defined the concept of environmental marketing and territorial-industrial marketing, as important components of agricultural enterprises. It was proposed to add the concept of modern marketing territorial – sectoral environmental and marketing. Developed ways to apply the concepts in vegetable growing.
Key words environmental marketing, agricultural marketing, marketing concepts, environmental audit, territorial and branch marketing
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